A new operating model for content
Our latest report explores AI usage and impact in B2B marketing, based on an international survey of 162 CMOs and senior leaders.
Key findings include:
Where AI is delivering the biggest gains for content teams
Why 6 in 10 leaders say originality and differentiation is now the real Al problem
Why half of teams have restructured in the last 12 - 18 months, with AI as a major driver of change
